Industry News, Printers News

Proraso Chooses Premium Metal Packaging from Crown

Format taps into Italian brand’s storied heritage to create a distinctively vintage look.

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By: DAVID SAVASTANO

Editor, Ink World Magazine

Since 1908, when Ludovico Martelli established Martelli in Firenze, Italy, the business has been setting trends in the male grooming market. Proraso, the company’s own brand of pre- and aftershave cream, was launched in 1948 and it is known today as Italy’s most venerable shaving brand, in an industry that is estimated to be worth $29.14 billion globally by 2024.   Crown has worked with Martelli for 20 years, supplying aerosol cans for the brand’s shaving foam products. In 2017, the company st...

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